What this includes

Agency RelationshipsServing as a day-to-day point of contact for agencies and outside marketing partners.
Campaign OversightKeeping timelines, budgets, deliverables and internal approvals moving.
Performance & ReportingReviewing agency reporting and performance to make sure results connect back to business objectives.
Internal CoordinationConnecting agencies with internal stakeholders so decisions get made and work doesn't stall.
Agency Search & SelectionHelping companies define requirements, evaluate prospective agencies, manage RFPs and select the right partner.
Scope & Fee ReviewReviewing agency scopes, staffing plans and fees before commitments are made.

You're managing multiple agencies or outside partners and need one point of coordination
Your internal team doesn't have the capacity to manage agencies day-to-day
A major campaign involves multiple agencies, partners or internal stakeholders
You're evaluating a new agency, scope of work or fee proposal
You want an experienced, independent perspective on agency performance, scope or spend

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Agency Management