Plan smarter. Spend better. Know what's working. I help companies plan, buy, manage and optimize media across digital and traditional channels, from SEO and Google Business Profiles to paid search, paid social and larger media partnerships.
Media PlanningBuilding channel, audience, budget and flighting strategies around clear business objectives.
SEO & Google Business ProfilesManaging Google Business Profiles and improving organic and local search visibility, so you're found without paying for every click.
Paid Search & SocialPlanning and managing campaigns across Google Search, YouTube, Meta (Facebook & Instagram), LinkedIn, Spotify and TikTok, built around measurable business outcomes.
Media Buying & VettingEvaluating and negotiating media proposals across digital and traditional channels, determining where media dollars are best spent.
Campaign ManagementCoordinating platforms, agencies and media partners to keep campaigns moving and budgets on track.
Optimization & ReportingMonitoring performance, identifying what's working and optimizing spend accordingly.
Good fit if…
You want to launch paid search or social campaigns but don't need a full-time media specialist
You're spending on media but aren't confident the budget is being allocated effectively
You're evaluating a significant media proposal and want an independent perspective
You need someone to manage agencies, platforms or media partners on your behalf
You want media decisions connected to your broader marketing and partnership strategy
