Make sure your sponsorship investment is working as hard as it should. I help brands identify the right opportunities, negotiate better agreements, and manage partnerships from strategy through execution.
StrategyDefining objectives, audiences, markets and the role partnerships should play in the broader marketing mix.
Opportunity Sourcing & EvaluationEvaluating inbound sponsorship opportunities against strategic fit, and proactively sourcing and reaching out to properties, teams and partnerships that aren't yet on your radar.
Deal StructureShaping the framework before you're at the table: the rights, assets, hospitality and pricing tiers that will make up the eventual agreement.
NegotiationRepresenting your interests directly, securing terms and pricing that deliver on business needs and fair value.
ActivationTurning what's on the agreement into what's actually running: coordinating signage, tickets, hospitality, media and appearances, and managing the logistics so every asset gets delivered, not just signed for.
Ongoing ManagementServing as an ongoing point of contact between your organization and its partners, ensuring assets are delivered and evaluating performance over time.
Good fit if…
You're considering a new sponsorship and want an independent perspective on value
You already have partnerships but don't have someone dedicated to managing them
Your team needs experienced help negotiating, activating or renewing a partnership
You want a more deliberate sponsorship strategy instead of evaluating opportunities one at a time
