Sales Enablement & Business Development
Marketing Capacity · Business Development
Supported Topgolf's commercial team with sales enablement materials, campaign concepts and in-venue media assets to accelerate partnership development.
Key Work
- Built internal deal-flow documentation and improved the sales process to accelerate contract development
- Developed sales materials and campaign concepts, including recap materials for internal and partner use
- Produced an in-venue media kit for Topgolf's venue screens
- Shaped internal pitch strategy and documentation, helping refine the Topgolf story and value proposition
Capabilities
Outbound Sales & Pipeline Development
Business Development · Sales Operations
Designed and implemented an outbound sales process to generate new venue leads for Topgolf Swing Suites, including a CRM-based workflow and reporting structure.
Key Work
- Built and implemented a structured outbound sales process and CRM workflow
- Developed prospect identification and qualification systems to support scalable lead generation
- Established weekly reporting to track outreach, pipeline activity and performance
Capabilities